Video case Wild Planet Study Example | Topics and Well Written Essays - 500 words

Video Wild Planet - Case Study Example Social factors are also an important influence over consumer behavior. An example of the use that Wild planet took of this factor is its room remodeling and design range targeted at girls. The range is based on the concept that girls lose interest in toys faster, and begin to spend more time in their room. In addition, they show a strong desire to impress those of their age group. The company was able to take advantage of this to produce a line that appealed to girls of this age group. Personal factors include a number of factors related to the situation of the individual. In the case of Wild Planet, they need to take into account both the personal factors related to the parent and the child. Parents generally look for toys that will do more for a child than give them something to play with and Wild Planet works with this by producing toys that stimulate the imagination and brain function such as logic in children. The final factor that influences consumer behavior is physiological. This includes motivation, learning, beliefs and attitude. Wild Planet takes particular advantage of this, encouraging the idea that their products are more than simply toys, they offer children numerous benefits in terms of mental growth , as well as being highly desirable to children. 2. Wild Planet operates in a different manner than most other companies. Rather than trying to predict what consumers are likely to desire, Wild Planet involves its consumers in the creative process. Specifically, they develop toys that are aimed to be appealing to children, while at the same time providing children with mental and physical stimulation. One way that Wild Planet works to advertise and encourage sale of its products is the realization that it is both the children and the parents that make the decision for what toys they buy. As a consequence, Wild Planet targets their advertising at both groups. The toys that Wild Planet creates are